NSight Stars

In a commendable effort to enhance dealership satisfaction and customer outreach, Bryan Floyd spearheaded an initiative with the NCAR Service, Xtime, and Cole Nissan. Cole Nissan had expressed dissatisfaction with the outdated Nissan artwork used in customer communications, provided by Xtime on Nissan's behalf.

Floyd's investigation revealed that the artwork being utilized was outdated. He collaborated with Cole Nissan to understand their vision for customer communications. This prompted immediate discussions with Nissan Digital Assets to select and implement updated visuals, enhancing communication quality. The new images feature an advisor, a customer, a tablet, and a Nissan vehicle.

Floyd went beyond addressing immediate concerns by actively engaging with the dealership, reassuring them that their feedback was valued. He also proposed a forward-thinking improvement for the NCAR team: establishing a regular review schedule for digital assets used with vendor partners. This initiative aims to keep all materials fresh and aligned with current branding and communication standards.

This proactive engagement is set to forge stronger dealership relationships, elevate customer communication experiences, and significantly enhance the NCAR program. It highlights the transformative power of consistent feedback and collaboration in driving impactful improvements across teams.